Understanding the “Dos and Don’ts” of a Marketing Company
I was recently reading an onboarding document that a law firm provided to Market My Market. It’s always fun working with lawyers on both sides, and in this case, experiencing a law firm’s client experience. What I appreciate about this document is what it encouraged clients to do and not do. Basically, the “do’s and […]
How MMM’s Content Team Tackles Long-Form Content
Written by Market My Market’s content team, with contributions from Lindsay Bennett-Guido, Tanner Mowery, Katie McLoughlin, and Hannah Kernal Long-form content can often be a double-edged sword. It allows readers to get all the information they need in one place, but it can also be overwhelming to see large amounts of text, potentially encouraging them […]
Keeping Content Current: A Content Writer’s Guide on Choosing Trending But Relevant Topics
Written by Market My Market’s content team, with contributions from Brandi Nicklaus, Kelly Quintana, Isabel Skormin, and Anastasiya Raynor Keeping your content current is not only important for your position on search engine results pages, but it’s also the way your readers will stay engaged with your brand and services. But always staying ahead of […]
Additional Findings from Our Recent 2024 Google SERP Analysis
In our recent blog, Positioning of Legal Directories in 2024, written in early March of 2024, we were able to see the annual update on how individually-owned websites stacked up against reputable directories such as Justia, SuperLawyers, FindLaw, and in some cases, Expertise. LawInfo, Yelp, Avvo, Martindale-Hubble, etc. are not even mentioned at this point, […]
Responsible Integration of AI in SEO: Upholding Ethical Standards
With the disruption of SEO by AI, ethical concerns arise. Acquire insights into best practices for transparent AI usage and the integral role of humans in the automation process. As artificial intelligence (AI) becomes an integral part of the SEO landscape, it is imperative for search marketers to adopt a responsible implementation approach, aligning AI-driven […]
Changes to Fundamental Areas of SEO You Should Know About
We’ve heard all about the fundamentals of SEO at this point: content, best practices for on-page optimization, link building, local SEO, etc. Sometimes, there are variations with how people describe the same concepts, but they all mostly pan out to the same notions. What makes the biggest difference between one SEO campaign and another isn’t […]
MMM Content Writers’ Perspective: A Guide to Creating Unique Dental Content
Written by Market My Market’s content team, with contributions from Brandi Nicklaus, Kelly Quintana, Isabel Skormin, and Anastasiya Raynor Crafting compelling and distinctive content is vital for dental practices aiming to connect with their audiences effectively. From educating readers about oral health to informing patients about various dental procedures, content plays a pivotal role in […]
How MMM Content Writers Create Attention-Grabbing Legal Content
Written by Market My Market’s content team, with contributions from Lindsay Bennett-Guido, Tanner Mowery, Katie McLoughlin, and Hannah Kernal Creating attention-grabbing content that results in leads and conversions can be difficult, but it isn’t impossible. At Market My Market, our content writers have a few tricks up their sleeves that make it much easier to […]
Positioning of Legal Directories in 2024
Positioning of Top Legal Directories in 2024 **Updated February 27th, 2024** The battle between Justia and FindLaw rages every year, but appears to be done as of 2023. Back in 2021, FindLaw was the successor, with roughly 29.63% of the first position searches we conducted in June of 2021. This seems like an extremely high […]
How Much Will You Need to Focus on Social Platforms (Like TikTok…) in 2024?
Updated 2/28/2024 Because LinkedIn has managed to go the way of Facebook in recent years, having drummed up its own version of unwarranted drama and politics, I find myself browsing it less and less (perhaps I could stand to just take a half day to clear my contacts that perpetuate the parts I don’t find […]
5 Additional Ways of Bringing in Reviews to Your Google Listings
Online reviews continue to be a substantial facet of any digital marketing campaign for both e-commerce and the service industry. Not only is the social validation a go to for the average consumer, but search engines such as Google cannot avoid making legitimate reviews a mainstay of facets of its algorithm. Lawyers are among the […]
How ChatGPT is Revolutionizing Efficiency In The SEO Space
In the rapidly evolving world of Search Engine Optimization (SEO), the integration of Generative Pre-trained Transformer (GPT) models, such as ChatGPT, is reshaping how SEO professionals approach content creation, keyword strategy, and overall online visibility. The application of ChatGPT within SEO circles is becoming increasingly sophisticated, offering new avenues for enhancing search rankings and user […]