Case Results
How Blackstone Law experienced a 105% increase in organic traffic and a 55% increase in Google Business Profile calls.
Results & Metrics
*Data reflects May 2023 compared against May 2022*
Blackstone Law has seen great increases in organic traffic, Google Business Profile calls, organic first-time calls, and high-traffic keywords we are targeting through a comprehensive SEO strategy.
105%
Increase in organic traffic
55%
Increase in Google Business Profile calls
33%
Increase in organic first-time calls
2
Keywords ranking in the top 3 of Google
Setting Goals
Turn www.blackstonepc.com into the best legal resource for Employment Law in Los Angeles in order to capture quality leads who need to hire a lawyer.
Help generate more 5 star Google reviews
At least a 20% Increase in Organic Traffic
At least a 20% Increase in Google Business Profile views
Creating a Strategy
SEO & link-building, local optimization, review curation
Creating a Strategy
SEO & link-building, local optimization, review curation
- Acquire top-tier backlinks to enhance the website’s domain authority and ranking potential.
- Deploy a review generation strategy to boost the quantity of reviews and improve average ratings.
- Maintain a consistent flow of fresh content, including blogs and pages, on the site.
- Enhance the Google Business Profile listing and execute a local link-building strategy.
- Evaluate titles, meta descriptions, and content for all primary focus pages.
Implementing Strategies
Organic Google Results
Implementing Strategies
Organic Google Results
As a result of our organic marketing strategies, Blackstone Law is holding strong positions in their targeting areas for high-traffic keywords such as “sexual harassment lawyer in Los Angeles”, “Los Angeles wrongful termination lawyer”, and many others.
Local Google Results
Local Google Results
This grid shows an increase in Blackstone Law’s share of local voice (SoLV) from 16% to 72% for the keyword “workplace lawyer”. With SoLV increasing over 50% their GBP is dominating the maps compared to the competitors in their market. This is over a 7-month period.
This grid shows an increase in Blackstone Law’s share of local voice (SoLV) from 0% to 60% for the keyword “labor attorney”. With SoLV increasing 60% their GBP is dominating the maps compared to the competitors in their market. This is over a 5-month period.
Why It Worked
Why It Worked
Emphasizing the Significance of Content in SEO
While the phrase ‘content is king’ may sound like a digital marketing cliché, it continues to hold true in today’s ever-evolving landscape of algorithm updates. Content remains the cornerstone of successful page rankings. Enhancing website content and applying effective optimization techniques can lead to significant improvements in search engine rankings.
Elevated Link Building Strategies
Our team worked together to identify and pursue link-building opportunities, encompassing a diverse range of tactics. These included, among others, guest posting, directory submissions, expanding citation profiles, publishing sponsored content, establishing scholarship and sponsorship links, contributing to charitable causes and events, and securing contextual links within legal resources.
Effective Onsite Optimization
Onsite optimization encompasses various elements such as headings, internal and external links, alt tags, titles, meta descriptions, and keywords, all aimed at enhancing a website’s readability and comprehension for search engines. Achieving the right balance between onsite and offsite optimization is pivotal for successful SEO.
