Case Results
Journal Square Dental
Dentist – Jersey City, NJ
How Journal Square Dental Experienced a 116% increase in organic traffic and a 2000% increase in first-time callers.
Results & Metrics
3-month period
Journal Square Dental has seen great increases in organic traffic, Google reviews, first-time form submissions, and high-traffic keywords we are targeting through a comprehensive SEO strategy.
116%
Increase in organic traffic
23%
Increase in GBP calls
100%
Increase in first-time form submissions
21
Keywords ranking in the top 10 of Google search results
Setting Goals
Setting Goals
Be strategic in developing a plan that would provide great levels of early optimization to their website and local listings
Give thought into the user behavior around search terms and follow up with research to target the optimal keywords in the dental specialty
Maximize exposure and radius for Google Business Profile locations
Creating a Strategy
SEO & link-building, remarketing, ad campaign, review curation
Creating a Strategy
SEO & link-building, remarketing, ad campaign, review curation
- Comprehensive Keyword Research: Began by conducting thorough keyword research to identify the most relevant and high-traffic keywords related to dental services, including general terms like “dentist,” as well as specific procedures like “teeth whitening” or “dental implants.” This research will inform your content and optimization strategy.
- Local SEO Focus: Given the local nature of dental services, prioritize local SEO strategies. Optimize for location-based keywords such as “dentist in Jersey City” and “dental clinic near me.” Ensure consistent NAP (Name, Address, Phone number) information across all online platforms and directories, and create a Google My Business profile to improve local search visibility.
- On-Page Optimization: Implement on-page SEO techniques, including optimizing title tags, meta descriptions, header tags, and image alt text with the selected keywords. Ensure the website is mobile-responsive, loads quickly, and offers a user-friendly experience. Create high-quality, informative content that addresses common dental concerns and procedures.
- Backlink Building and Online Reputation Management: Develop a backlink-building strategy to acquire authoritative backlinks from healthcare-related websites and local directories. Encourage satisfied patients to leave positive online reviews on platforms like Google and Yelp to enhance the client’s online reputation. These reviews not only attract new patients but also improve search engine rankings.
- Ongoing Monitoring and Analysis: Continuously monitor the performance of the SEO campaign using tools like Google Analytics and Google Search Console. Track keyword rankings, organic traffic, conversion rates, and user engagement. Use this data to make informed adjustments to the campaign and keep it competitive in the ever-evolving digital landscape.
Why It Worked
Why It Worked
Targeted Keyword Optimization
Their dental SEO campaign focused on extensive keyword research to identify the most relevant and high-traffic keywords related to dental services, such as “dental implants” and “emergency dentist.” These keywords were strategically integrated into website content, metadata, and blog posts to improve search engine rankings.
Local SEO Strategies
The campaign implemented local SEO techniques to target a specific geographic area, optimizing for terms like “dentist in Jersey City” and “dental clinic near me.” This approach made it easier for local patients to find the dental practice in search results, driving more foot traffic and appointments.
Mobile Optimization
Recognizing the increasing use of mobile devices for online searches, the campaign ensured that the dental practice’s website was mobile-responsive and loaded quickly on all devices. This improved user experience, reduced bounce rates, and contributed to higher search engine rankings.
High-Quality Content Creation
Regularly publishing informative and engaging content, such as articles on oral health tips, dental procedures, and patient testimonials, established the dental practice as an authoritative source in the field. Search engines rewarded the site with improved rankings due to the valuable and relevant content.
Backlink Building
The dental SEO campaign included a backlink-building strategy that aimed to acquire high-quality, authoritative backlinks from reputable healthcare and local websites. These backlinks increased the website’s credibility in the eyes of search engines, leading to higher rankings and increased organic traffic.
Positive Online Reviews
Encouraging satisfied patients to leave positive reviews on popular review platforms like Google My Business and Yelp helped boost the dental practice’s online reputation. This not only attracted more potential patients but also improved local search rankings.
