At Market My Market, we work hard to encapsulate our Core Values every day. Nevertheless, in the agency world, there’s a general aversion to one of the values we strive to own consistently: Be Honest and Transparent. I don’t want to insinuate there are digital marketers adept at stretching the truth or outright lying, but you’ll know from your own experience that transparency is what many will shy away from. It’s only natural for us to want to present the rosy positive facts and create misleading narratives about the negative.
For clients, we’ve built comprehensive dashboards that show keywords, traffic, bounce rates, and other go-to SEO-leading and lagging indicators. This isn’t novel, but it’s less common to see complete transparency in one place for leads broken down by source, phone calls, chat engagement, and form submissions. There is transparency on the caller, the duration of the call, and if they were a first-time caller or previous caller. Form submissions are filtered manually by what is clearly spam or a solicitation. There are also internal dashboards for the team to know the progress of their impact. For example, the content team can easily see the impressions and clicks of every page and blog they’ve ever written, updated in real-time.
Transparency in Action
Why am I mentioning all this? Sometimes, proactive transparency can come across as unintentional obfuscation, creating a veil of jargon to convey expertise and inadvertently making the content inaccessible and unappealing. Sometimes, this is intentional. In an ideal world of transparency, it is up to the marketing team to break down this data in a way that is as clear as possible.
Fortunately, at the end of the day, SEO is not nearly as complicated as other internet/technology-related areas such as coding and server administration, etc. Because Search Engine Optimization still falls under the purview of marketing more so than anything else (contrary to what SEO will say/want to admit), many of the following concepts you may be hearing lately can be distilled clearly and mostly succinctly. Though we throw around these acronyms and concepts effortlessly internally, it’s worth refreshing for those who aren’t immersed in their day-to-day life.
CRO in Social Media Marketing
Where’d the Concept Come From?
Conversion Rate Optimization (CRO) is a concept SEOs developed to spend design and user experience (UX) time on website pages, especially those that are more high-intent (looking for services/products) than purely informational or educational.
Why Do I Care?
Once you start getting volume to your website, especially to high-intent pages where people are using search terms to actively find a solution to their issue, it is paramount to have the highest likelihood of converting this traffic into leads and customers. This could be anything, including the following:
- Introducing audio, video, visual, etc., to a page to help the visitors engage in their preferred medium for content
- Introducing chat, form submissions, and other means of communication for the user’s preferred means of communication
- Using best practices for UX to make the page easy to navigate on all devices
- Using best practices for web development and site hosting to ensure everything loads optimally and within a few seconds
EEAT
Where’d the Concept Come From?
Evolving from Google’s original EAT standards (Expertise, Authoritativeness, Trustworthiness), the additional “E” in EEAT stands for Experience. Google looks for these guidelines in website content, especially “Your Money, Your Life” content, which Legal and Medical both fall under.
Why Do I Care?
Google and other search engines have basically submitted to ChatGPT and other AI content generation tools. That being said, this new development in content standards shows that even though AI is present on websites at an exponential rate, showcasing Experience will win out in the long run when Google is figuring out what content will show first for search queries.
Indexation/Pagination in Search Engines
Where’d the Concept Come From?
Ever since SEOs have been discussing crawlers, spiders, and robots coming to websites, these search engine aides spend 24/7 going through websites and putting anything relevant into the grand expanse we call the internet.
Why Do I Care?
To piggyback off of the last brief EEAT discussion, indexation (the process of website crawlers putting webpages into search results based on topical and subject relevance) has changed significantly. Google is much more selective about what blogs and pages on your website are important enough to have in the index because there’s exponentially more content to choose from, thanks again to AI. It is more important than ever to make content easy to find on your website, easy to crawl via internal linking and sitemaps, and of a content quality they determine.
Unlock the Power of Transparency in Your Digital Marketing Strategy with Market My Market’s Digital Marketing Expertise
In the realm of digital marketing, transparency isn’t just a buzzword; it’s the cornerstone of trust and success. At Market My Market, we embrace the ethos of honesty and transparency, ensuring that every aspect of your marketing campaign is clear and accessible.
From comprehensive dashboards that lay bare the performance metrics to internal tools that track team progress in real time, we provide unparalleled insight into the effectiveness of your strategy. If you’re ready to elevate your digital presence with transparency as your guiding light, contact Market My Market today at (866) 270-2250 or fill out our contact form.
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The ongoing digital revolution is transforming the way that all businesses interact with clients and customers. Consumers rely heavily on digital channels for researching products and services and expect to make buying choices with the swipe of a finger. For organizations that want to remain competitive, having a defined digital marketing strategy and execution plan is essential for successful outcomes. With a demonstrated history of creating and implementing strategic digital marketing initiatives that drive growth, I am committed to delivering real, measurable results for my clients.
The ongoing digital revolution is transforming the way that all businesses interact with clients and customers. Consumers rely heavily on digital channels for researching products and services and expect to make buying choices with the swipe of a finger. For organizations that want to remain competitive, having a defined digital marketing strategy and execution plan is essential for successful outcomes. With a demonstrated history of creating and implementing strategic digital marketing initiatives that drive growth, I am committed to delivering real, measurable results for my clients.
