Written by Market My Market’s content team, with contributions from Hannah Kernal, Lindsay Bennett-Guido, and Tanner Mowery
Artificial intelligence has been at the top of just about everyone’s minds, especially as many models have grown in popularity for work, creativity, and pleasure. With Google integrating AI into its search results, marketing teams everywhere are taking notice, including ours. This development raises intriguing questions about how AI-driven search will influence our strategies for reaching audiences and crafting content.
At MMM, we pride ourselves on creating high-quality and informative content. But now that Google’s Gemini appears for nearly every search result in the AI Overview (AIO), we must carefully consider how our work will be affected. Our writers break down the overall influence of AIOs on writing and planning the content we produce, including how we keep up with the changes.
Hannah Kernal — Content Writer
When someone makes a Google search, they might be used to seeing some featured snippets included at the top and embedded between other results. These might be little quotes of information, images, infographics, a carousel collected from one or more sources, or something else pulled out from content on high-quality pages.
Google used to put the spotlight on just a couple of pieces of content in these featured snippets. But now that Google Gemini is creating and compiling new content based on other pages, it’s harder to get an audience to visit a page. Instead, more readers stay on the search engine results page, and the odds of sharing helpful services and information can be more daunting.
A project I’m currently involved in is updating older content so it has a better chance of landing in the AI-featured snippet. In particular, I’m working with coworkers in other departments to create infographics for these snippets. While not every piece we publish needs an infographic to get great results, this is an excellent way to give ourselves and our clients an edge over some other competition. We find that sharing more information through an infographic is a wonderful way to show thought leadership and to provide helpful visuals to readers.
Lindsay Bennett-Guido — Content Specialist
AI search results are designed to catch your attention by presenting quick, concise answers that resemble featured snippets. While this format is appealing, it’s also important to note that these AI overviews are often inaccurate. For example, searching for a specific law or dental procedure could yield an answer that oversimplifies or misrepresents the facts. This creates a significant risk for users who assume these AI-generated results are correct, especially when making legal or health-related decisions.
Now more than ever, it’s crucial to align content with Google’s E-E-A-T principles: Experience, Expertise, Authority, and Trustworthiness. Under these guidelines, it’s essential to consistently create well-researched, authoritative, and trustworthy content to stand out in increasingly competitive searches. By meeting these standards, businesses can enhance their credibility and visibility online, establishing themselves as leaders in their industries.
At Market My Market, our writers are committed to crafting content that’s both accurate and impactful. Every article or blog we create adheres to E-E-A-T principles, ensuring it’s rooted in credible .gov and .org sources and presents reliable information. Our goal is to provide content that not only answers user questions but also builds trust by offering thoughtful, fact-checked information. Our content team takes the time to thoroughly research and write every blog and page to align with our client’s brand and business goals while positioning their website for success.
Tanner Mowery — Content Writer
Back when Google’s Gemini first launched, the internet went ablaze with screenshots of inaccurate and often hilariously inadvisable answers. While the technology (and accuracy) has surely improved since, AI in Google searches still has a long way to go. As the content team at MMM keeps a watchful eye on this, we continue to strive toward greatness, adjusting our content to reflect searches that a) have no current Gemini answer and b) have inaccurate results.
We continue to craft meticulously researched and engaging content that works in tandem with new AI search mechanisms and algorithm changes. This influences the blog and page topics we choose to discuss, as well as the keywords we use.
Reach Out to Market My Market for High-Quality Content that Helps Your Business Thrive
With Google’s ever-evolving landscape that now includes more and more AI responses to search queries, it can be more challenging for legal and dental content to stay competitive. At Market My Market, we understand these unique challenges and how to navigate them with personalized, thoughtful content. Our in-house experts update and optimize your current content and monitor Google Gemini updates to adapt your marketing strategies and create high-ranking pages and blogs.
We understand keeping up with AI trends and changes can be overwhelming, but with MMM’s unmatched services and guidance, you don’t have to handle it alone. We create perfectly tailored, thoroughly researched content with your business goals and Google’s algorithms in mind. Contact us today at (800) 997-7336 or complete our contact form to set your business up for success.
