At Market My Market, we know that small business owners have been going through a tough time lately, and we’ve been writing a lot about how your business can stay competitive while the country is essentially in lockdown. If you’re interested to learn what we’ve learned, we have several in-depth blogs you can look at. If you’re short on time, we summarized the key highlights below.
Resources for Operating Your Business During Covid-19
Shifting your company to an entirely work at home mode is necessary today as the vast majority of states have imposed mandatory Stay At Home orders to help prevent the spread of COVID-19. But unless your team has been working remotely for a while now, chances are you’re confronting the challenge of determining how to maintain the highest level of productivity and efficiency when workers are in an environment that’s heavily prone to distractions — far more than when your employees are in the office.
We get this — and we think we can help. There are a number of platforms we’ve been following recently, specifically designed to help people who are working from home, by giving them the tools they need to be just as successful there as they would be in the office. From tools designed for content sharing to ones that make scheduling meetings and tracking your hours easier, read on to learn more about how you can arm your team for a very productive session at their home.
For the full blog, visit: https://www.marketmymarket.com/updates-and-resources-during-covid-19/
Legal Keyword Searches Stay Consistent During Social Distancing
While fewer people may be flocking to their preferred brick-and-mortar businesses, many companies have shifted their focus to their online presence. Information we gathered via Google’s Search Console indicates that search traffic has not slowed since the start of the outbreak, including traffic for legal keywords. What we found resulted in searches for legal keywords staying the same or even increasing in some cases.
Although business may be slow at this time, people are still turning to Google to maintain a sense of normalcy. Creating or updating your Google My Business page and devoting more resources to SEO and PPC could be critical to your law firm’s success.
Is Google Ads an Opportunity for Law Firms During a Crisis?
When the economy weakens considerably and heads into a recession, law firms — like any other business — have to decide if they need to reduce expenses, including on their marketing budget. While the mandatory shutdowns imposed in many states to help fight the spread of COVID-19 has caused the employment rate to spike up, no one is certain how much of a hit the economy will take or how quickly the nation can bounce back once the Stay At Home orders get lifted. But it is common for law firms to consider cutting back on marketing as the economy takes a hit. We would recommend they hold off on that decision.
As part of our own research, we found the exact opposite advice in an article from the Harvard Business Review, “How to Market in a Recession” that was published during the housing market crash and subsequent recession in 2008. The article discussed eight factors to consider before reducing your marketing spending. We decided to review some of them, with our thoughts on how this could impact your law firm this year.
Are Social Media Ads the Way to Go at a Time of Social Distancing?
Marketers are spending more on social media ads than ever before as the nation stays home and shelters in place to fight the spread of COVID-19. While finding opportunities in times of crisis is what marketers do best, we need to be cautious about how we spend our budget and make marketing decisions. At first thought, spending more on social media ads makes sense. While we’re isolated in our homes, social media is where most turn to feel connected to loved ones and stay informed. In the minds of many marketers, this is prime time to pursue social media heavily. So why has the cost for impressions dropped dramatically? The answer: user intent.
To discover whether social media ads are the way to go at a time of social distancing, we surveyed 250 people to find out. What we found was that your run of the mill ads from the past won’t do. Now is the time to be more diligent on how you get your brand in front of the right people.
Gauging Intent Across Marketing Channels During COVID-19 (and any future crisis)
COVID-19 has impacted nearly every industry. The virus’s immediate impact is magnified by shelter-in-place and stay-at-home orders that affect businesses differently depending on the industries they serve. At Market My Market, we’ve been arranging projects and processes for getting our clients prepared for operating during COVID-19 and any other crisis that may come their way.
In our research, we know that marketing should be maintained with the right adjustments to pivot for the times. In this blog, we demonstrate our research and, based on that data, detail action items that we recommend to our clients. From Google Ads to content strategies and more, we go into the details. Studies have shown time and time again that when businesses across the country are slowing down, putting a pause on marketing, or cutting back, may be detrimental. You may need to reconsider how your clients are finding you or research what services they need more of.
Read the full blog here: https://www.marketmymarket.com/gauging-intent-across-marketing-channels-during-covid-19-and-any-future-crisis/
Legal Mastermind Podcast: Dispelling Overly Optimistic Marketing During a Crisis
On top of all those articles, we also did a podcast recently where we discussed the topic of overly-optimistic marketing during times of crises. Check it out:
Do you still have questions about creating an effective legal marketing strategy during a crisis? Click here for a free consultation.
