Providing Marketing Transparency When Concepts Are Esoteric
At Market My Market, we work hard to encapsulate our Core Values every day. Nevertheless, in the agency world, there’s a general aversion to one of the values we strive to own consistently: Be Honest and Transparent. I don’t want to insinuate there are digital marketers adept at stretching the truth or outright lying, but […]
EP 279 – Colleen Joyce – From the Ground Up: Building a Legal Powerhouse
Colleen Joyce is the CEO of Lawyer.com. Colleen spent the last decade building Lawyer.com alongside an amazing team. Throughout the way, she has learned new skills that range from management to online best practice marketing. She has hosted Marketing CLE courses for Lawyers, helped launch new products, and was part of the team that bought […]
EP 280 – Jon Lassiter – Scaling Success: How Fractional Leadership Drives Growth
Jon Lassiter is the President of Lassiter Management Partners. With over two decades of hands-on experience working alongside CEOs, Jon has shaped the future of numerous companies. As the Founder and Fractional COO at Lassiter Management Partners, he serves as a trusted advisor providing strategic guidance and invaluable insights, empowering business owners to make informed decisions […]
EP 281 – Ron Latz – Legal Marketing Secrets: From Grassroots to Google Ads
Ron Latz is the Founder of LegalFenix. During his 14-year career in legal marketing, Ron has worked for the country’s biggest legal marketing agency, helped rebuild a boutique legal marketing agency, sold marketing to law firms, and invested in marketing on behalf of law firms. LegalFenix is a consulting and fractional CMO firm exclusively helping law […]
EP 282 – Ivy Grey – Writing with Impact: Legal Writing, AI, and the Human Touch
Ivy Grey is the Chief Strategy & Growth Officer for WordRake. Ivy leads the company’s internal and external strategic growth initiatives. She is responsible for business strategy, process improvement, competitive analysis, legal products, and marketing, and serves as the SME for legal writing and the legal profession. WordRake is the instant, secure editing tool that provides […]
EP 283 – Jessica Lackey – Lessons from Corporate and Small Business Consulting
Jessica Lackey is the Founder and CEO of Jessica Lackey Consulting. Jessica is an ex-corporate warrior turned deep business and operations strategist. She was trained as a business consultant, strategist, and operator in places like Harvard Business School, McKinsey Consulting, and Nike. She brings that expertise in business strategy, combined with a human-centered perspective, to […]
EP 284 – Alay Yajnik – Building Your Perfect Practice: Law Firm Growth Without the Burnout
Alay Yajnik is the Founding Partner of Law Firm Success Group, Host of the Lawyer Business Advantage Podcast, and author of Staffing Up: The Attorney’s Guide to Hiring Top Talent. Alay’s firm enables law firms and attorneys to grow their income, take more time off, and reduce their stress. They equip their clients with the clarity, capabilities, […]
EP 285 – David Klein – From Cable to Connected: Advertising in the Streaming TV Era
David Klein is the Director of Business Development for ConsulTV. David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner […]
EP 286 – RJon Robins – Profit First: Unlocking the True Potential of Your Law Firm
RJon Robins is the Co-Founder of How To Manage A Small Law Firm. RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the […]
EP 287 – Mike Mellor – From Chaos to Clarity: Fixing Law Firm Marketing
Mike Mellor is President and Founder of 742Advisors. With over 20 years of experience in marketing and business development for professional services firms, Mike recently launched a legal marketing consultancy called 742advisors which is focused on helping smaller and midsize firms to improve their bottom line. He is passionate about reducing marketing bloat and waste, implementing […]
EP 288 – Mary Blackiston – Empathy-Driven Copy: The Secret Weapon for Law Firms
Mary Blackiston is a Conversion Copywriter and Google Ads Conversion Strategist. Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics. She delves challenger-deep until they know your brand and customers inside and out and […]
EP 289 – David Matthews – Mastering Mass Torts and Winning High-Profile Cases
David Matthews is the Firm Founder of Matthews and Associates. David has been chosen through US News & World Report as one of the Best Lawyers in America from 2016-2023 and repeatedly voted by his peers as one of the top trial lawyers in the country. He has tried more than 175 cases to verdict and […]
