EP 288 – Mary Blackiston – Empathy-Driven Copy: The Secret Weapon for Law Firms
Mary Blackiston is a Conversion Copywriter and Google Ads Conversion Strategist. Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics. She delves challenger-deep until they know your brand and customers inside and out and […]
EP 289 – David Matthews – Mastering Mass Torts and Winning High-Profile Cases
David Matthews is the Firm Founder of Matthews and Associates. David has been chosen through US News & World Report as one of the Best Lawyers in America from 2016-2023 and repeatedly voted by his peers as one of the top trial lawyers in the country. He has tried more than 175 cases to verdict and […]
EP 290 – Jeff Hampton – From Views to Clients: The Blueprint for Law Firm Success on YouTube
Jeff Hampton is the Owner of YouTube Rainmakers and the Founder of Fulgham Hampton Criminal Defense Attorneys and STR Law Guys. Jeff is a seasoned entrepreneur and YouTube growth strategist with a passion for helping lawyers, financial experts and professional service businesses thrive. With his expertise in managing two successful law firms and training other lawyers […]
EP 291 – Kyle Hebenstreit – Marketing for the Modern Law Firm: Trends, Tools, and Tactics
Kyle Hebenstreit is the CEO of PMP (PracticeMadePerfect). For more than 15 years, PMP has partnered with consumer law firms to help them reach more clients through our marketing and website management services. They focus on the business of law, so their clients can focus on the practice of law. From Broadcast TV and Paid Search to […]
EP 292 – How Law Firms Will Win in 2025 Part 1
How Law Firms Will Win in 2025 Part 1 — Legal Mastermind Podcast hosts Eric Bersano and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2025 and beyond. Connect with Market My Market on LinkedIn: https://www.linkedin.com/company/market-my-market Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericbersano/ Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryklein/ Visit […]
EP 293 – How Law Firms Will Win in 2025 Part 2
How Law Firms Will Win in 2025 Part 2 — Legal Mastermind Podcast hosts Eric Bersano and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2025 and beyond. Connect with Market My Market on LinkedIn: https://www.linkedin.com/company/market-my-market Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericbersano/ Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryklein/ Visit Market […]
LMP Transcribed: Eric Bersano & Ryan Klein – Focus Group Review
EP 224 – Eric Bersano & Ryan Klein – Focus Group Review The following interview has been transcribed for our readers from rev.com. Please excuse any discrepancies in the transcription. Eric Bersano: Hello and welcome to another episode of the Legal Mastermind Podcast. Today, we have a special episode. It’s actually going to be myself, Eric […]
How Transparent is Transparent?
Digital Marketing, specifically SEO, has had a reputation for being proprietary, overly technical, and off-limits to anyone on the outside for decades at this point. The veil of mystery has been pulled years ago, at least with our agency, with tracking tools such as CallRail, Google Analytics, and transparency in Chat and Texting platforms. Though […]
How to Establish Your Company’s Core Values
No matter where your business lives in its life cycle, establishing Core Values has enormous benefits both in how you operate internally and how you provide your services externally to clients and customers. If you’ve read some of our content, you’ll know I’ve discussed that Market My Market adopted the principles of the Entrepreneurial Operating […]
How Much Will You Need to Focus on Social Platforms (Like TikTok…) in 2024?
Updated 2/28/2024 Because LinkedIn has managed to go the way of Facebook in recent years, having drummed up its own version of unwarranted drama and politics, I find myself browsing it less and less (perhaps I could stand to just take a half day to clear my contacts that perpetuate the parts I don’t find […]
5 Techniques for Optimizing Your Geo Hub Content to Rank Well
We’ve now reached the third and final installment of our geo hub series, a succession of posts that have taught us the importance of geo hubs and why we create them. Check out parts one and two here and here. Now that we’ve started the process of creating geo hubs in proximity to our main […]
The “AI” Play is the Death of Transparency Digital Agencies Have Been Waiting For
Google has represented the black box of SEO for over 20 years now, an amalgamation of indiscernible variables and algorithms handcrafted by the world’s best and brightest. Though Google has consistently documented and released their “best practices” for years—and SEOs have put their clever finishing touches on them to rank for competitive keywords—the tradition of […]
