The “AI” Play is the Death of Transparency Digital Agencies Have Been Waiting For
Google has represented the black box of SEO for over 20 years now, an amalgamation of indiscernible variables and algorithms handcrafted by the world’s best and brightest. Though Google has consistently documented and released their “best practices” for years—and SEOs have put their clever finishing touches on them to rank for competitive keywords—the tradition of […]
A Good, Bad, and Ugly Take from an Agency Owner Retreat
In the conference and expo world, there’s truly something for everyone. Especially in the United States, you can find like-minded individuals who are enthusiastic about everything from ventriloquism to dressing up like Abraham Lincoln during the apropos “Lin-Con.” Just like you can attend ClioCon, NTL, PILMMA, MTMP, and so many others as a lawyer, we, […]
11 Reasons the Quick Wins You’d Expect from Your Google Business Profile Aren’t Happening
I remember just a few years ago still being able to get a Google My Business listing approved and receiving qualified calls as soon as the next day, even with 0-2 reviews. Times have certainly changed. While it is still possible to ramp up your GBP (now Google Business Profile, formally the GMB) to get […]
Too Late, Didn’t Register: Avoiding FOMO When It Comes to Brand New TLDs
There’s nothing like the marketing of new marketing opportunities: “Act Now! You’ll regret it later!” “This is a once-in-a-lifetime opportunity to be on a new directory.” “If you don’t secure your spot soon, I can guarantee your biggest competitor will.” Kind of gut-wrenching, cringy stuff, right? Fortunately, there aren’t too many instances of anything revolutionary […]
How to Leverage Google Business Profile in 2024
This is a massive email I sent out over the past few weeks outlining the importance and potential (and really, the urgency) of maximizing the potential of your Google My Business, aka your Google Business Profile, as of late. We all own them, but we’ve been utilizing them wrong for a while. One of our […]
Additional Findings from Our Recent 2024 Google SERP Analysis
In our recent blog, Positioning of Legal Directories in 2024, written in early March of 2024, we were able to see the annual update on how individually-owned websites stacked up against reputable directories such as Justia, SuperLawyers, FindLaw, and in some cases, Expertise. LawInfo, Yelp, Avvo, Martindale-Hubble, etc. are not even mentioned at this point, […]
AI Transcriptions and Summaries in Marketing
After a two-year hiatus, Paul Warren and I have revived our SEO is Dead and Other Lies podcast and are going strong with the handful of episodes we’ve produced so far, barreling ahead to the coveted, triple-digit, 100-episode milestone. The digital landscape is much different than it was just a couple short years ago (if […]
How Much Should Legal Marketing Agency Services Cost in 2024?
It’s a counterintuitive question coming from an agency founder and current CEO, but should SEO services cost as much as Market My Market has over the past few years, even with inflation—certainly affecting services as much as products and commodities—covering higher wages, bringing in more talent, and working to keep compensation in-house competitive? Let’s take […]
Why Does Google Keep Contradicting Its Terms? Because It’s Been That Way for Decades
When the March 5th Google Update started rolling out, one of the core aspects was “Site Reputation Abuse,” which states the following: “Sometimes, websites that have their own great content may also host low-quality content provided by third parties with the goal of capitalizing on the hosting site’s strong reputation. For example, a third party […]
Your Clients’ Preferred Method of Contacting You
When a potential client lands on your website with the intention of contacting you for legal services, it’s on you to have their preferred method of contact available. Having several options that we’ll cover—phone, email, contact form, chat, and text—isn’t exactly a paradox of choice. Each has its own distinct differences that appeal to each […]
Hear it From Humans and Keep AI in its Lane: Focusing on Focus Groups
Over the past three months, it seems like the perception of AI has evolved from an emerging opportunity in many areas of our day-to-day to the panacea for all of society’s woes. I’ve never seen so much rampant spam and buzzword-forward marketing in my 12+ years of doing this – sometimes I find it humorous, […]
Your Average Potential Client Probably Couldn’t Care Less About AI
When someone comes to your website, they’ll likely find the reviews, awards, case results, and testimonials you’ve set up to showcase so they can learn about your level of service and ability to provide top-tier legal services. If your business is using cutting-edge case management software or an established internal organizational system such as EOS, […]
