The Rising Tide of AI: ChatGPT’s Influence on Search, Content Creation, and Trust in Online Services
When we published Your Average Potential Client Probably Couldn’t Care Less About AI in late July, the ChatGPT craze had been going strong for about six months. Let’s just say a lot has already changed in the past 4 months. After a brief lull after which the article was written, the popularity of the terms […]
5 Approaches to Marketing We’re Excited About for the Rest of 2023
It’s been an exciting year for digital marketing. But really, when is it not? AI was supposed to replace everyone and everything. It didn’t. Google Maps in SERP started doing this awkward slide-out motion every time you hovered over it. These are not entirely breakthroughs, but they’re promising for what’s to come. While we’re keeping […]
Why Do We Like Retargeting?
If it were up to you, when someone visited your site for your product or service, they wouldn’t leave. They’d go right to your phone number, or contact form, read your bio, like your Facebook, and start commenting on your blogs relentlessly. Unfortunately, most consumers are fickle, picky, and impatient. They will browse many different […]
Things to Consider: Do They Do Marketing for Small to Medium Businesses?
There are plenty of internet marketing companies out there that claim to excel in every aspect of internet marketing. They would likely claim that their experts are capable of turning around a business’s online presence with ease, but it is important to realize, marketing is multi-faceted and ranges from industry to industry, small to medium […]
Things to Consider: Does the Site Sell You or Inform You?
Founders, and their employees, of internet marketing companies are typically very passionate about the work that they do. There is a lot of pride that goes into it, and they are pleased when their clients are excelling in their business when SEO and SEM techniques are working well. This passion extends beyond just providing good […]
How Do I Communicate With the Guy Managing My Website?
Let’s preface with a few things. If you are a business owner that isn’t using something like Wix or whatever other DIY website, you probably have someone managing your website. What do we mean by that? Well, there are two facets. The hosting, which is the server your website is sitting on (unless you have […]
Our Take on Hummingbird
It was the biggest change to the Google algorithm in quite some time. Yes, of course things changed. To be straight up, what are things that we saw across different industries that may or may not have anything to do with one another? Many younger sites with a couple dozen pages beat out larger, much […]
An SEO Opportunity…in Images?
Is it possible that your images will rank high enough and be desirable enough to actually earn you leads? We’re honestly not sure, because we’ve never done that research (expect that report in a month or so), but we’ve always alt tags our images with that expectation. Simply put, it’s one of those best practices. […]
The Evolution From SEO
You know, when you really think about it, SEO may not really die, but it will certainly evolve into something else, or get absorbed completely. To piggyback off of some of the stuff we were talking about in the blog entitled “Life After SEO“, there are really some interesting things to let sink in. Is […]
Checking Your Traffic For a Specific Day of the Week
Depending on your business, you have your slow days and your busy days. Restaurants and bars likely want to see their most important traffic on weekends and Friday nights. Criminal defense law firms often find that their Mondays are important because some people get in trouble over the weekend. If you have a day in […]
How Much Personality Does Your Content Need?
Though personality kind of speaks for style, you can get more in-depth with this topic. Basically, the content you have on your site is going to be completely up to you, but your personality is going to have a different effect on what you’re trying to get across to your visitor. To start, your blog […]
Freemium? What It Is and How To Get One: Part 1
Free stuff is great, even when it is cheap. Ever go to a convention and get a bag filled with sticky notes, pens, miniature flashlights, glass coasters, T-shirts…you name it. At first you look at the bag and you think “Man, this is a bunch of stuff I’m not going to use” until you find […]
