Do Online Business Directories Really Work?
Directories like YP and technically Yelp all typically depend on the industry, and depend on if you’re receiving an adequate return on investment for being on them. Some can range from as little as 20 dollars a month, with the directories with larger exposure moving into the hundreds. Though this blog isn’t about specifically EXACTLY […]
A Few SEO Agency Red Flags
Let me preface by saying that I’m not insinuating at any point that the size of a company correlates inversely with the quality of the product they produce. Though it is easy to point it out in some situations (mass produced beer and food), if businesses are managed well on a micro level, there’s no […]
13 Ways You Can Make the Most Out of Your Blog
You may be at a crossroads with your blog and thinking “is this is even worth my time to write, worth the time an employee to write, or even worth the money I pay someone else to write for it.” I assure you that it is worth it on many standpoints – from generating more […]
So Really, How Long Does it Take to Rank?
Understandably, this is one of the most common questions asked by individuals and business owners that are pursuing a consultant or SEO company to handle their online marketing. After considering some solid ways of choosing a company and seeing if there were different ways you could do it yourself, you’ll come to a point where […]
Should I Have an E-Newsletter?
We had a client recently asking us if it was worth the time and effort to arrange for a newsletter that was worthwhile. The short answer is, yes it is almost beneficial if you have a mailing list. Your newsletter isn’t going to be a game-changer, but it is going to be one of those […]
5 SEO Tips I Learned Over Five Years of Being an SEO
Like many things in life, there is a sort of ‘law of diminishing returns’ when it comes to SEO (at least I feel). You will see a significant amount of progress if you focus in one area, like in-depth website analysis or adjustments to your PPC campaign. But you can overdo it – meticulous scrutiny […]
The Timeless Battle of Figuring Out What People Really Like
One of the first SEO guys I worked for instilled the virtue “Never build a website based on what you like”, which seems somewhat counter-intuitive, but you’ll never believe the the kind of stuff your potential clients really like. It often takes a lot of time, a lot of testing, and a lot of asking […]
A Few Things SEOs Say That I Cringe About…and Why
SEO and digital marketing isn’t a whimsical, idyllic, heavenly park where everyone is dancing around on clouds and wearing white hats preaching “Just write good content! Share it on social…ENGAGE…and everything is going to be OKKKK!!!” I’m sure that’s what your competitors want you to believe that have been ahead of you for a long […]
Knowing When to No Index, No Follow Pages
We have a good number of clients that ask us the same thing, in basically this fashion: “Hey I really like this page on this other website – can you just put it on our website”. Where I almost always respond, sure. At this point, you could really do one of two things: either […]
Why People are Shopping for a Great Domain
In a world where you can now buy a (dot) basically anything (we’re looking at you .ninja) it may seem like we have a chance to really brand ourselves in any way imaginable. I’ve spoken to plenty of people about the prospect of buying domains like .marketing and .lawyer and just about everything in between, […]
Comparing Website Interaction on Desktop and Mobile
Truly needless to say, people are going to interact with your website differently on your desktop compared to your mobile version. Taking a look at analytics that specifically compare your desktop to your mobile is important in knowing not only how differently it is, but it can help you makes steps to change the way you want people […]
Easy Ways to Find Geo-Specific Domains
Sometimes, you’ll want to find a nice geo-specific domain for either an SEM campaign, a niche microsite, or simply establishing your first website with ties to your surrounding areas. When we say “geo-specific” we’re talking about a geo-modifier with likely what your business does: bocaratonpoolcompany.com phoenixtaxaccountant.com hairsalonchicago.com We’ve seen from experience that often times these […]
