Taking a Hit: What To Do When Rankings Drop
Truly one of the worst fears of an SEO is realized when rankings of integral keywords start to drop (or drop all at once). It took me a while not to completely panic when this happened to my own experimental websites, and for client websites. There are a lot of scenarios and a lot of […]
Parting Ways: Examining Post-Relationship Sabotage
In the last blog, we talked about exploring the notion of an SEO company harming your site and proceeding to withhold information you don’t realize you’ll need later on. Since SEO is a bit more complicated than simply creating a Yelp page, several directories, and a Facebook page, it is important to be aware of some […]
How to Learn More About SEO for Your Business
Let’s say you want to learn more about SEO, whether it is because you’d like to attempt some yourself or you’d like to be able to have more productive conversations with your SEO agency or consultant. Just read our Market My Market blog. OK, maybe not just our blog. There are different approaches you can […]
How Long Will The Effects Of SEO Last After It’s Stopped?
I have some compiled data on the matter not so much from clients we part ways with (we tend to remove them from our ranking software to make way for others) or from current clients we cease to work with – no, this data comes from websites that we experiment with. As an SEO, as […]
When Your Website Doesn’t Rank #1 For Your Brand Name
Just the blog title alone makes me cringe – obviously, your brand or business name is paramount to your core online presence. Your website is the most important part of your online representation. Listen! Being ranked 2, 3, or 4 and beyond is not acceptable! Facebook or some random article or landing page on another […]
Why Attend a Digital Marketing Conference?
Chase and I will be departing for Las Vegas on April 20th. We’ll be heading towards Avvo’s Lawyernomics conference – it’ll be the third time I’ve attended. While a lot of lawyers will find plenty of new information available when looking to try new things with their marketing, since we’re immersed in the industry, there […]
Dude, Where’s My Website?
This is a topic I figured I’d write about, considering it arises with current and potential clients often. Most people know that they have a website, and they bought the domain name at some point in time, but it usually ends there. When the main questions crop up like “What is your website built on?”, […]
My Website Was Taken Down. Now What?
When you’re a business owner, one of the most frustrating things that can happen out of the blue is a client calling or emailing you to let you know “Hey, I just tried going on your website and I couldn’t access it.” Even as a web developer, there are a few dozen reasons why this […]
How to Network at a Marketing Conference
Marketing conferences offer endless opportunities to meet business professionals, talk to influencers, and gain firsthand industry knowledge. Taking advantage of all your conference has to offer is essential to creating lasting relationships and increasing your business’s success. Be sure to know all the tips and tricks to networking at a marketing conference, and boost your […]
Picking a Marketing Agency – Do I Go Local or by Industry?
The phrase “we’ve decided to go with someone local” resonates with many members of the digital marketing community, particularly people in my position attempting to establish professional ties with business owners who have decided to work with a local marketing firm. The idea of someone “close by” seems to provide comfort to some, while others […]
Should Generating Reviews be a Part of Your Marketing Strategy as a Local Business?
The short answer for this one is yes. People will always perceive your business online through two avenues: your message and the aesthetic of that message. Whether they familiarize themselves with your business through online ads with compelling imagery and powerful messaging, or your website with well-crafted content and a solid, modern design, the way […]
The Pros and Cons of Purchasing Leads in 2022
Many companies have a love-hate relationship with lead companies. It’s true that in any industry you can think of, you’ll find companies claiming to be able to sell qualified, “hot,” and exclusive leads from people that want your services right now with just a quick Google search. While it may be easy to find these […]
