What’s Going on With Google Business Profile Nowadays?
Updated March 28th, 2022 Though much of the content below has been updated throughout the years, it is clear in the following article that the “big crackdown” has been going for the past 2 and a half years at least. Before that, the shortcuts and steps that could be taken have mostly worked. Feel free […]
7 Ways Companies with 5-Star Reviews are Dominating the Competition
We’re halfway through 2019 and it’s becoming crystal clear that having stellar reviews is crucial to a business’s success. If you’ve read some of our blogs on review generation or joined in on one of our popular webinars on how to obtain them, we’ve gained significant insight on this subject. We also know that our […]
How do People Prefer to Receive Review Requests?
I was talking with a good friend of mine in SEO during a podcast recently (shameless plug, click here to listen) and we started touching on a topic that has been considered but never fully researched: do people prefer to receive a request for a review via email or text? We can safely say that […]
A Quick Tutorial on Repurposing Content
Coming up with quality content is challenging. I can’t tell if this is going to be a quality blog just yet; but if we haven’t discussed this topic before, chances are high there will be a few takeaways. Repurposing content is the process of taking an in-depth and original piece of content on a medium […]
How to Do Structured Data Mockup for SEO
How to Do Structured Data For SEO Schema mockups involve adding code to your website to help search engines identify what your content is about. The code helps the search engine return more useful results to users. Learn how to take advantage of schema mockups for SEO. The following is a transcript of a podcast […]
The Must-Have Elements of a Location Page
Location pages are crucial for driving traffic to your business. Whether you own a restaurant or hair salon, most people who find you will use a local search term such as the name of your city or town. When optimizing pages for local search, be sure to include the following must-have elements. The following is […]
Why Does Google Constantly Favor Directories Over Our Websites?
Why Does Google Constantly Favor Directories Over Our Websites? We’re coming off of a relatively big algorithm update in the past couple of weeks, and while it looks like the vast majority of our client websites benefited, our Market My Market website unfortunately did not. We were excited for the month or so of hanging […]
Ranking for “Near Me” Searches in 2022 and Beyond
Near me searches differ from local searches in that “near me” is used specifically within the search query – “lawyer near me”, “find a florist near me”, “what’s the nearest post office” etc. etc. These terms are contingent on where Google thinks you’re searching from, and there are plenty of ways to optimize your website […]
What We Learned About Handling Negative Reviews
Negative reviews for our business on Google are often beyond our control, and the frustration that comes from them is unmistakable. A sore spot on our coveted collection of positive reviews, it feels like even one brings down all of our efforts and exposes us to the scrutiny of potential clients researching our brand. But […]
More People are Listening to Podcasts in 2021
Podcasts are an interesting medium, considering they’ve been around for over a decade and have really seemed to pick up most of its momentum in the past couple years. I remember delivering food my last couple years of college and after talk radio, audiobooks, and listening to the same mix CDs day in day out […]
Maintaining a Strategy for Reviews Remains a Consistent Priority
Update 10/14/20 As the year progresses, more and more attorneys have trouble getting consistent law firm reviews for their law firms, especially when people are overly critical about the professional services that they are seeking. It is important to be proactive, and have a plan in place for getting attorney reviews at the very least, […]
5 Interesting Enhancements in SERPs and How to Do Them Yourself
5 Interesting Enhancements in SERPs and How to Do Them Yourself There haven’t been too many shakeups in SERPs (Search Engine Results Pages) as far as what placements are available (4 Ads on Top, 3 in Maps, 10 Organic, a few more Ads on the bottom) for Google, but the results themselves continue to become […]
