Gauging Intent Across Marketing Channels During COVID-19 (and any future crisis)
COVID-19 has impacted nearly every industry in its own unique and disheartening way. The virus’s immediate impact is magnified by shelter-in-place and stay-at-home orders that affect businesses differently depending on the industries they serve, and the states in which they are located. Some businesses, like medical offices, grocery stores, pharmacies, and others are deemed “essential” […]
Using Mechanical Turk to Make Calculated Marketing and Website Improvements and Decisions
If you have ever read any of our blogs in the past, there’s roughly a 50% chance that it has a survey that we conducted, and we use Mechanical Turk for our surveys (MicroWorkers is another great tool). Asking peers, especially consistently, is both tedious for them, and also tends to rely on too-small sample […]
Automating Your SEO in 2021
With additional free time the past 2 months, there has been time to start new projects in anticipation of “The New Normal”, as well as finish projects that have been outstanding from last year. Among those projects were automation projects that will eventually save time indefinitely. Automation in the marketing world is essentially setting up […]
How Business Review Importance Surged Because of COVID and Where it Stands Today
Updated 5/24/2022 How Business Review Importance Surged Because of COVID and Where it Stands Today The past two years have dramatically changed consumer behavior, and though that may not seem shocking to some, the numbers that back this up are very interesting. If you read through this article, which has been updated periodically for years […]
Why Websites are Failing to Build Rankings Even Though They’re Actively Link Building
Link building, one of the most misunderstood and elusive aspects of ongoing SEO, has no easy route to be effective. Though there are plenty of resources out there that talk about why links are important, why you need them, what they look like, how they work, and more, rarely do SEO experts, especially in the […]
10 Reasons Your On-Page Content Isn’t Working
In our previous article about why your proactive link building may not be working, we uncovered 10 reasons you might not be taking the best approach. Spending time and money on links for them to build zero authority is extremely frustrating, and through that article, you should be able to identify at least 99% of […]
10 Types of Content You Could Execute Right Now
A solid content strategy is the reason for most underlying success when building up your presence online. We can recognize the following convention architecture for most websites, in this case law firms: Home Page About Us -> The Team -> The Lawyers Practice Areas Contact Us Even these conventional “must have” pages have evolved in […]
How Reviews Strengthen Google Screened Local Service Ads
With many law firms having their Local Service Ads approval process underway (mostly waiting for the background check to come through – an arguably meaningless process considering regulatory efforts from state and local bars), many lawyers are now wondering what kind of budget they should expect to have, and what else they can be […]
Does Each Page of Content Potentially Rank for Hundreds of Keywords?
When we write content, especially pages, we normally have a focus keyword and a focused goal in mind – “I’m writing this article because I want to get these types of clients/cases.” When we inform our audience about when courts will be opening again to hear their X civil case, are we not only informing […]
Firmly Understand Traffic, Engagement, and Leads
The basis of a great content strategy should have these goals: Getting your website in front of search queries that produce qualified traffic (such as traffic that has to potential to turn into leads). Positioning the law firm as an authority on their respective topics, engaging and educating visitors to the website, and establishing the […]
Why Pay to Be in a List of Results Within a List of Results?
When an SEO campaign is working well, it’s hard to submit to the idea of paying for other positioning, especially in organic results. PPC and SEO campaigns go hand-in-hand—ad results always appear before SEO—and have a great possible ad position in maps. We encourage our clients to participate in the Local Service Ads campaign, even […]
12 Technical SEO Tasks to Give Your IT and Marketing Team
Many aspects of digital marketing and advertising change periodically as a result of emerging channels and shifts in consumer behavior. For instance, many are now anticipating that Apple is on track to launch its own search engine in the near future. Likewise, you might’ve heard about “Clubhouse,” a new audio-based social media app that could […]
