SEO and Transparency: 10 Ways Digital Marketing Progress Can Easily Be Tracked
Even in 2021, I’m still seeing SEOs keep their tricks and techniques hidden from those not willing to pay for the information. I’ve been participating in the SEO world for ten years now, and I can confirm that optimization isn’t anything secretive, elusive, or overly complicated. Instead, it can be boiled down to an extended […]
10 Tough SEO Questions
Whether you’re planning on grilling a new SEO consultant or agency, you need to hold fire under your current SEOs, or you’re currently an SEO getting a feel for questions that may blindside you, it’s essential to examine some of the most pivotal and difficult SEO questions. I’ve compiled 10 of the most challenging questions […]
5 Approaches to Creating Content That Results in Explosive Quality Traffic
When we created “10 Types of Content You Could Execute Right Now”, we went over the different forms of content that exist on every legal website. As a quick recap, they are as follows: Granular Service/Practice Area Pages Case Results and Overviews FAQ Pages Geo-Specific Pages Transcribed Content from Podcasts, Videos, Interviews etc. Long-Form Articles […]
Understanding the Growing Popularity of Google’s Local Service Ads
Updated 5/24/2022 The excitement around Local Service Ads has seemed to have subsided over the past few months, with more clients than ever generally complaining about everything from the start-up process to the quality of leads (along with the process for disputing the unqualified leads). Even so, being that LSA’s are a case-by-case success story, […]
What Is Most Important, Right Now?
If you’ve been reading some of the content I put together over the past couple of years, you’ll know that Market My Market has fully embraced EOS (the Entrepreneurial Operating System). EOS has been a great platform for creating goals, ownership on every level, and clarifying our vision (to an extent). You can learn more […]
Content Techniques for Large-Scale Companies
When facing the demanding task of producing content at an aggressive pace—in some cases adding as many as 15-20 pages and blogs to your website a month—there are two elements you may begin to consider: The ‘end goal’ for your page strategy: After all, there must be a finite number of pages that can be […]
Commonly Asked Questions about Your Website
The following are website-specific questions that were answered during a recent Q and A session and transcribed for our readers. Please excuse any discrepancies in the transcription. “My website design has to be better than my competitions.” When it comes to web design, the average consumer is not looking for anything really over the top, […]
Commonly Asked SEO Questions
The following are SEO-specific questions that were answered during a recent Q and A session and transcribed for our readers. Please excuse any discrepancies in the transcription. “I have to have a scholarship to get valuable links to help my website.” I have extensive documentation on scholarship links that I’ll reference (notice the section on […]
What If “What Makes You Different” Isn’t as Different as You Think?
It has been an ongoing struggle for seasoned lawyers to compete with up-and-coming lawyers on the advertising front for many B2C practice areas. A fair share of later Gen X, a huge share of Millennials, and potentially also Gen Z lawyers have been quick to embrace digital platforms and social media campaigns to aggressively get […]
Intersectional Ideas and Why They Matter for Your Business
The Medici Effect was one of my favorite non-fiction books of 2021. In the book, Frans Johansson talks to us about “Intersectional Ideas”, or when diverse industries, cultures, and disciplines that seem otherwise completely unrelated intersect to create something completely new and innovative. Since creating an entirely new industry, culture, or discipline is revolutionary or […]
Why Do SEOs Make SEO More Complicated Than It Is
I have been working in SEO professionally for over a decade. SEO is an ever-evolving field, and hardly anything that applied to SEO ten years ago is relevant today. Not much from five years ago has carried over either, but fundamental concepts like content marketing, link building, and on-site optimization are still relatively similar. Local […]
Why Are We Content with Duplicate Content on Our Website?
When we think about the content that goes onto our website, we consider several factors, and we take into account some basic best practices for Google. We are generally looking at the following factors: Content that is engaging, informative, accessible, and does not alienate any portion of our target audience Educational content that positions us […]
