Case Results
Kash Legal
Personal Injury Attorneys – California
Kash Legal Generated Significant Growth in Leads, Website traffic, and Keyword Visibility Through Market My Market’s Comprehensive Organic and Local SEO Campaign. Their Online Reputation Was Enhanced Through Our Strategic Review Efforts, and They More Than Doubled Their Social Media Following Via Our Custom Social Media Strategy & Posting.
Results & Metrics
*Data reflects January 1, 2023, to October 12, 2023 VS January 1, 2022, to October 12, 2022.
Kash Legal achieved significant improvements in website traffic, lead generation, and keyword visibility through our comprehensive organic and local SEO strategies. By implementing a geo hub, expanding local visibility, and emphasizing positive reviews, Kash Legal successfully positioned themselves as a prominent player in the legal industry.
79%
Increase in Organic Traffic
418%
Increase in First-Time Calls from the Website
155%
Increase in First-Time Form Submissions
200%
Increase in Social Media Followers
By executing a thorough organic SEO strategy, implementing a geo hub that traverses more than 35 locations, expanding local visibility, and emphasizing positive reviews and social media exposure, Kash Legal successfully positioned themselves as a prominent player in California’s Personal Injury market.
Setting Goals
Setting Goals
Draw in qualified personal injury traffic from more areas across the state of California, and convert the increased traffic into leads
Establish 1-2 more offices and GBP listings quarterly, and quickly generate at least 10 positive reviews per location
Consistently monitor and grow the firm’s online reputation, garnering 1-2 reviews for each GBP listing monthly
Create branded social media accounts and double the social media following
Creating a Strategy
Organic SEO, Local SEO, Review Generation, Social Media
Creating a Strategy
SEO & link-building, remarketing, ad campaign, review curation
- Build a geo hub on the website comprising content targeting more than 35 geographies across various states. This would allow them to effectively reach and engage with a wider audience
- Expand local visibility by establishing additional offices and a local optimization strategy, which would include the creation of additional GBP listings that could generate increased calls and traffic for Kash Legal, boosting their local visibility and reach
- Strategic efforts to generate a continuous stream of positive reviews across all GBP listings. This approach would help build trust and credibility among potential clients, further bolstering their online presence
- Ongoing social media posting across multiple platforms to keep Kash Legal’s brand front and center
Implementing
Local Strategies
Organic Google results in California
ImplementingLocal Strategies
Organic Google results in California
As a result of our local marketing strategies, Kash Legal is holding strong positions in the local map pack for keywords such as “personal injury lawyer,” for those searching within his area.
Geo Grid by Local Falcon
Geo Grid by Local Falcon
This grid shows an increase in Kash Legal’s share of local voice in Murrietta from 2% to 27% for the keyword “car accident lawyer. This is over a 4-month period. The Murrietta GBP listing was newly created as part of our local optimization strategy.
Why It Worked
Why It Worked
Search Engine Marketing Experts
Our Search Engine Marketing experts used several SEM strategies to generate website traffic and collect leads. One of the strategies we used is called ”Remarketing.” This strategy involves targeting individuals who visited your website and showed ап interest in your service but пеvег actually signed up. Retargeting markets to a group of people who you already know are interested in your business. We also used Remarketing to advertise on social media. Other SEM techniques we used included Pay Per Click (PPC}, Display Advertising, and more.
Content is King
Analyzing the pros and cons of competitor sites highlights areas for improvement. 1s their site loading faster? Do they cover a key topic much more thoroughly? Do they have а better UX? Knowing the answer to these questions and many more helps us formulate actionable strategies that will have a positive impact.
Understanding the Competition
Analyzing the pros and cons of competitor sites highlights areas for improvement. 1s their site loading faster? Do they cover a key topic much more thoroughly? Do they have а better UX? Knowing the answer to these questions and many more helps us formulate actionable strategies that will have a positive impact.
The Importance of Links
Links are one of the most important factors in how search engines determine a website’s rankings. Websites with large numbers of backlinks from a variety of different reputable sources are considered more authoritative and, as such, achieve higher rankings. We do extensive link-building for our clients. This is key to a good long-term SEO strategy.
