Sutliff&Stout Injury and Accident Law Firm
Austin, TX
Products
Increase Organic Traffic
& Online Brand Visibility
Sutliff&Stout Experiences Long-Term Growth in Leads & Brand Reputation with Marketing Campaign
GOALS
- lncrease rank for high volume/competition keywords, especially “Houston Car Accident Lawyer” related keywords because of their value and relevance
- lmprove SEO for critical pages
- Executing on all findings uncovered in a 97-page comprehensive technical site audit
- Expand reach for the Houston area, and Houston related searches. Position satellite offices in Austin successfully on Google Maps for the first time
- lmprove online reputation on Google Maps through an effective reviews outreach campaign
Sutliff&Stout Nearly Doubled Their Organic Traffic Through a Comprehensive SEO Strategy
Results & Metrics:
61%
Increase in organic traffic
46%
Increase in pageviews for Houston Car Accident page by moving main ``Houston Car Accident Lawyer`` keywords from positions 16-18 to 5-6 in less than 6 months, well positioned for top 3 in upcoming months
50
Target keywords ranking in top 3 of Google results
183%
Increase of Google My Business reviews, 5 star rating
Game Plan:
SEO & Link-Building, Remarketing, Ad Campaign, Review Curation
- Review Тitles, meta descriptions, and content on all focus pages
- Expand content in order to be competitive with sites currently ranking in top 3
- Utilize email campaigns to encourage users to leave а review of their experience on Google
- Add thousands of words of content to existing main page
- Assisting in vetting and advising on dozens of specific, high-authority backlinking opportunities
- Auditing backlink portfolio and removing keyword dense anchor text
- Boost visibllity of all ongoing content via Desktop and Moblle
Why it
worked
Proper Onsite-Optimization
On-site optimization involves the use of headings, intemal links, external links, alt tags, titles, meta descriptions, keywords, and more in order to make a website more easily readable and understandable to search engines.Using the right mix of on-site and off-site optimization is key to good SEO.
High Level Link Building
ln an immensely difficult market such as personal injury in Houston, authority is as important as solid content in achieving the visibllity necessary to compete. Our teams collaborated on link building opportunities which included, but were not limited to, guest posts, directory submissions, additional citations, sponsored content, scholarship links, sponsorship links, charity and event contributions, and contextual links on legal resources.
Content Is King
The phrase ``content is king`` has almost become cliche in the digital marketing industry. However, even after numerous algorithm updates and changes, content remains the most important factor in ranking pages. By writing additional content for a website and optimizing it properly, rankings can be greatly improved.
Online Reputation Matters
ln the business world, reputation is everything. Especially online, where people have easy access to reviews and complaints about your business. lgnoring your reviews can be detrimental to your success, while actively improving your rating will incentivize potential customers to convert.
Online Reputation Matters
In the business world, reputation is everything. Especially online, where people have easy access to
reviews and complaints about your business. Ignoring your reviews can be detrimental to your success, while actively improving your rating will incentivize potential customers to convert.
