Similar to how a digital marketing agency has defined expertise in specific industries, most lawyers have specialized competencies to practice specific areas of law. Your marketing agency’s team must be prevailing legal marketing experts to be highly effective in the legal space. But is that all it takes?

As concerns about financial stability and the aging population continue to grow, the distinct practice area of Estate Planning is expected to rise in demand. With dozens of lawyers eager to build their client base, you need to work with an exceptionally-suited legal marketing agency to set you apart from the competition. 

Consider the following points in not only your marketing strategy but also in how you create effective content strategies and copy:

• Emphasizing the importance of client conversion through nurture campaigns via methods such as email, social media, and content marketing to encourage eventual client retention 
• A comprehensive content strategy prioritizing expertise, precision, and authority 
• Creating a client-oriented experience through website development, messaging, and digital media
• Understanding unique client demographics to provide an opportunity for organic, quality client acquisition

Considerations like these are made specifically for this area of law, among many other factors, which both stem from industry experience and the former in-house experience of members of the MMM team.