How MMM Writers Leverage Seasonal Trends in Content Marketing Strategy

Written by Market My Market’s content team, with contributions from Brandi Nicklaus, Kelly Quintana, Isabel Skormin, and Anastasiya Raynor

Seasonal trends, such as back-to-school tips for the fall or holiday shopping lists for wintertime, are not only interesting to readers but can also be beneficial when looking to drive traffic to clients’ sites. At Market My Market, our team of in-house, expert writers utilizes these trends, along with our robust wealth of creativity and writing skills, to ensure we’re developing content that will communicate your brand’s message throughout the year.

Take your content marketing strategy to the next level by partnering with Market My Market’s team of experienced writers. From seasonal trends that will draw in readers to the evergreen strategy that will keep them coming back, we create a well-rounded plan to elevate your company’s content marketing. 

Isabel Skormin — Writing Lead

Seasonal trends offer a unique opportunity to reach an audience that might not otherwise discover your brand. Although we don’t typically focus on seasonal topics in our content strategies, leveraging relevant trends—like writing a blog for a personal injury lawyer on the importance of safe driving during the holiday season—can drive new traffic to the website and introduce readers to your brand and services.

Content strategy at Market My Market is always approached with a forward-thinking mindset. When it comes to leveraging seasonal trends and writing on these niche topics, our approach is to create a unique piece of content that may not be found on competitors’ sites, ensuring your website is the hub for whatever information the topic covers. Contact our digital marketing team today to learn more about how our expert writers will strategize a dynamic content plan utilizing seasonal trends.

Anastasiya Raynor — Content Strategist

When creating content, especially blog posts, understanding seasonal trends can be essential to driving traffic and engagement. Certain topics naturally gain more attention during specific times of the year, and leveraging these trends can significantly enhance the relevance and reach of your content. The following are some powerful tools I use to understand and capitalize on seasonal trends:

Google Trends

Google Trends is an important tool for identifying the popularity of search terms over time. By entering keywords related to your blog topics, you can see how interest in these terms fluctuates throughout the year. This helps you to plan content that aligns with peak interest periods, ensuring that your posts are timely and relevant.

AnswerThePublic

AnswerThePublic provides data on people’s online questions. It’s particularly useful for uncovering seasonal shifts in people’s questions and concerns. Creating content that answers these seasonal questions positions your content as a go-to resource during high-interest periods.

Social Media Hashtags 

X and other social media platforms can help you track trending hashtags and topics in real time. By monitoring these trends, you can quickly adapt your content strategy to include relevant seasonal topics discussed on social media, ensuring your blog stays current and engaging.

Brandi Nicklaus — Content Specialist

Leveraging seasonal trends is a powerful way to keep content fresh, relevant, and engaging. As a content writer, I prioritize aligning our blog topics with the rhythms of the year so we can tap into the natural interest and attention that seasonal events bring. For our legal clients, this might mean crafting content around increased travel during the summer months,  winter weather hazards, or holiday party liabilities. For dental offices, I might focus on back-to-school dental checkups in the fall or tips for maintaining oral health during the sugar-heavy holiday season.

By integrating these seasonal themes, I ensure the content we create is timely and resonates with what the audience is experiencing in their daily lives. This allows us to connect more deeply with readers as the content appears fresher. Seasonal blog topics also help the content feel more relevant to the current season, addressing the challenges or needs the reader is more likely to face.

Elevate Your Content Strategy with Market My Market

At Market My Market, we combine creativity with strategic insights to develop content marketing strategies that keep your brand at the top of your mind, no matter the season. Our approach is not just about jumping on the latest trends but thoughtfully integrating those trends into a cohesive marketing strategy that supports your long-term objectives. With our team by your side, you can be confident that your content will always be fresh, impactful, and perfectly timed to maximize results.

Are you ready to make your content marketing strategy more dynamic and effective? Our team at Market My Market is here to help you capitalize on seasonal trends and elevate your brand’s presence. Contact us at (866) 270-2250 or fill out our online contact form to discover how we can tailor our content creation and SEO services to suit your business needs.