Written by Market My Market’s content team, with contributions from Isabel Skormin, Anastasiya Raynor, and Brandi Nicklaus
A top-notch landing page should consist of more than just bland information about a business. To keep website visitors engaged, the landing page should immediately address the question they searched for, establish the website as an authority on the topic, and clearly outline next steps if they choose to click the “Contact Us Now” button.
When you work with Market My Market, we apply our unique and expert approach to each landing page we create for our clients. We understand each landing page could be the start of a long-term relationship between our clients and the readers on the page. To learn more about how our team of experienced writers can transform the landing pages on your website, contact us today.
Isabel Skormin — Writing Lead
A landing page is the first impression many potential clients will have when visiting your website. For that reason, it’s crucial that the content on this page can efficiently and effectively convey what service, why they should care, and what sets you apart from the competition. To do so, our team of best-in-class writers at Market My Market utilize a writing framework known as StoryBranding.
StoryBranding is the process of creating stand-out brands through the power of storytelling. By telling the story of your brand and helping the reader understand your mission, they can trust you to guide them toward the desired outcome for whatever issue or adversity they may be facing. This framework focuses on relaying important information on a landing page as concisely as possible to ensure readers do not click away from the page. By positioning yourself as an authoritative guide, the landing page content can begin the journey you may have with the reader when they are converted to a paying client.
Anastasiya Raynor — Content Strategist
When writing a landing page that drives conversions, I always recommend starting with one question: What does my potential client really want? Once that is answered, the rest of the page can nearly write itself. Let me walk you through how I approach this using a storytelling framework designed to engage, clarify, and convert.
Make Your Client the Hero of the Story
Your landing page isn’t about you; it’s about them. Identify the problem your audience is attempting to solve. Speak directly to their needs, whether they’re looking for legal help, dental care, or a better marketing strategy. Use tone and language that shows you understand their challenges.
Position Yourself as the Guide
Once you’ve empathized with their problem, step in as the expert who can help. Build trust by highlighting your authority, but don’t overdo it. A quick mention of your experience, results, or approach goes a long way. Think less about selling and more about reassuring: “With over a decade of experience in personal injury law, I’ll help you navigate the claims process step-by-step.”
Provide a Simple, Clear Plan
A killer landing page breaks down the next steps into something that feels easy and achievable. Whether it’s scheduling a free consultation or starting with a case evaluation, make sure your call to action (CTA) is crystal clear.
Call Them to Action
Don’t shy away from telling your audience exactly what to do next. Use direct, action-oriented language like “Book your free consultation today” or “Claim your free case evaluation.” You’d be surprised how much difference a strong CTA can make in conversions.
Paint a Picture of Success
Finally, show your audience what life could look like if they take action. A few well-placed testimonials, before-and-after scenarios, or a description of the end result can help them visualize the benefits. For example: “Imagine a life free from constant dental pain, where you can smile confidently again.”
The best landing pages aren’t about selling—they’re about solving. When you make your audience the hero and guide them to success, conversions naturally follow.
Brandi Nicklaus — Content Specialist
When I write a landing page, I start with a crystal clear goal in mind—to generate leads for our clients. In order to do so, the headline needs to grab attention right away and speak directly to the reader’s needs or pain points.
I focus on writing in a straightforward, relatable way that explains how our client’s services can solve their problem. To make the page easy to read, I use short paragraphs, subheadings, and bullet points. Every word I write helps guide the reader toward taking the next step without overwhelming them.
Here’s what I focus on when writing a high-converting landing page:
- A headline that clearly addresses the visitor’s problem or need
- Concise, engaging content that explains how the service can help
- A clean, easy-to-follow layout with short paragraphs and bullet points
- A clear and compelling CTA at the bottom to encourage immediate action
- A sense of urgency or incentive to make the visitor feel like they need to act now
Crafting a killer landing page is really all about leading visitors down the page toward that CTA without losing their attention.
Transform Your Landing Pages with Market My Market
Creating a landing page that converts isn’t just about putting words on a page; it’s about crafting an experience that speaks directly to your audience’s needs and guides them toward taking action. By focusing on storytelling, StoryBranding, clear messaging, and user-friendly design, you can turn curious visitors into loyal clients. Whether it’s a strong headline, a compelling call to action, or a clear plan for success, every element of your landing page should work together to inspire trust and drive results.
At Market My Market, we specialize in creating landing pages that don’t just inform but convert. With our proven strategies and personalized approach, we can help your business stand out and grow. Let’s work together to turn your website into a powerful tool for connecting with potential clients. Contact us today at (800) 997-7336 or complete our contact form to get started.
