Written by Market My Market’s content team, with contributions from Tanner Mowery, Katie McLoughlin, and Hannah Kernal
Standing out in a crowded digital landscape requires more than just good writing—it demands a strategic approach to uncovering opportunities your competitors have overlooked. At Market My Market, our team of highly qualified writers specializes in identifying niche blog topics that aren’t being covered, helping your content make a lasting impression while driving leads and conversions.
Our in-house writers are dedicated to creating content that connects with readers in a meaningful way. By pinpointing unique angles and addressing underserved topics, we ensure each piece is not only engaging but also strategically positioned. With a variety of writing styles and tailored approaches, our content speaks directly to your audience, setting you apart in your industry.
Tanner Mowery — Content Writer
Discovering niche blog topics your competitors have overlooked is a game-changer in the digital marketing world. At Market My Market, our team does our best to find unique angles and underserved subjects that will ultimately set your brand apart from the competition. This is done in a variety of ways, including monthly brainstorming sessions and deep dives into new AI tools to help maximize results.
To stay relevant, we have also recently implemented trending topics, where our writers will choose a current event relevant to our client’s location and services and use that as a jumping off point for blogs. This allows us to stay at the forefront of search results while staying true to their brand.
Katie McLoughlin — Content Specialist
As content writers, we pride ourselves on creating high-quality personalized content for our clients, and part of that commitment is developing niche blog topics that help our clients stand out. One productive yet fun way we do this is through monthly brainstorming sessions where we rack our brains thinking of creative blog topics for a particular practice area, such as car accidents, periodontics, and mesothelioma. While this approach is a bit more old-school, it forces us to put ourselves in potential clients’ shoes and ask specific questions your competitors aren’t thinking of.
In addition to brainstorming, we use ChatGPT as a tool to help develop niche blog topics. In the personalized GPTs we created for each client, we have included a prompt for ChatGPT to generate unique blog topics based on the client’s practice areas and sitemap, avoiding topics already on their website to keep results relevant and fresh.
We understand that ChatGPT cannot replicate the human touch our content provides, so we use the program as a helpful place to start. With the ideas we generate from our brainstorms and tools like ChatGPT, our clients can have content on their site that sets them apart from competitors and achieves high-quality results.
Hannah Kernal — Content Writer
Last quarter, I worked on a project that utilized Google Search Console (GSC) and ChatGPT to develop excellent blog topic ideas based on data. We were able to review potential blog topics for individual clients, finding keywords and ideas that GSC had identified.
By focusing our approach and efforts on ideas that GSC already noted would be valuable, we didn’t have to worry about sinking much time into different testing and strategies. Instead, we were able to take our blog topic findings, create some personalized prompts, and have ChatGPT make recommendations for various ideas that utilized those keywords. Now, our whole team has access to blog topics that are more likely to perform well and answer other, more niche questions.
For this project, ChatGPT was a supplement for our work, and we ensured human involvement during every step of the process. After combing through GSC and subsequently prompting AI, we meticulously scoured these ideas and removed any that wouldn’t work for us or our clients, were phrased strangely, or were too repetitive. Now, we have access to many new ideas and jumping-off points, meaning we can spend more time crafting great copy and doing what we do best!
Uncover Hidden Opportunities for Your Blog Strategy With Market My Market
At Market My Market, we help businesses create content strategies that connect with their audience and support their goals. By focusing on thoughtful research and in-depth analysis, we uncover unique opportunities to highlight what makes your brand stand out. This approach ensures your content resonates with your audience while driving sustainable growth for your business.
Our transparent processes, real-time reporting, and tailored strategies give you the tools to see what’s working and where you can improve. Let us help you create content that delivers real results. Call us today at (800) 997-7336 or visit our contact form to learn more.
