These days, just about everyone seems to be on Facebook. In fact, as of 2018, there are over two billion active monthly users on the social networking platform. If you’ve been considering establishing your firm’s presence on Facebook, you’ve probably noticed you have two options: a profile or a page. Do you know which one is the best option for your firm? Read on to find out the difference between the two and which one is the appropriate choice.
Profile Versus Page
Facebook profiles are used to represent individuals on Facebook. When you create an account, Facebook will automatically generate a personal profile in your name. This is where you can add friends, photos and posts to your feed. You will also see your friends’ posts in your home feed when you are logged into your personal Facebook profile.
Facebook pages, on the other hand, are used to represent businesses and organizations. Instead of adding friends, users can choose to follow specific pages which will allow them to see those pages’ posts in their own feeds. In order to create a Facebook page, you must first have a registered Facebook profile. To separate your personal life from your business, posts on your personal Facebook profile will not show up on your business page.
Which One?
By now, you’ve probably determined that a Facebook page is more appropriate for your business than a profile. In fact, using a profile to represent anything other than an individual person violates Facebook’s terms of use. If you do create a profile to represent your firm and Facebook finds out, you run the risk of having your profile deleted — something you definitely don’t want. If you don’t have a personal Facebook profile, you will need to create one. Once you’ve done that, you can build a page to represent your firm. Just be certain to keep your personal and business posts separate, only posting relevant information on your firm’s page.
Advantages of Using a Facebook Page
Boosting
Facebook has an option to boost posts made to your page. This means you can pay to have your post shown to a larger audience. Profiles do not have this option because they are intended for individual use.
No Need For Friendship
Facebook pages do not require users to add you as a friend in order to see your posts. Instead, users can choose to follow your page to see your posts in their feed. Because many people are wary of adding friends they do not know personally, this allows people to see your information without having to add you a friend.
Learn more about how you can use social media to market your law firm by contacting Market My Market to speak with a digital marketing expert.