Written by Market My Market’s content team, with contributions from Lindsay Bennett-Guido, Tanner Mowery, and Katie McLoughlin
With the rise of AI usage in digital marketing, content writers need to deliver high-quality, engaging work faster than ever. Tools like ChatGPT and Grammarly have become valuable assets, helping writers generate ideas, structure outlines, and speed up repetitive tasks like CTAs. By using AI as a tool instead of a replacement, writers can streamline their workflow, allowing more time to focus on crafting content that truly connects with readers.
At Market My Market, we use AI thoughtfully to enhance the unique value our team brings to every project. Our writers combine technology with their unique insights, tailoring each piece to reflect our clients’ voices and business goals. This blended approach allows us to deliver content that engages audiences and drives results.
Lindsay Bennett-Guido — Content Specialist
When writing content for our clients, it’s essential to balance creativity with efficiency. GPT has become integral for helping our team tackle repetitive but essential tasks, like drafting CTAs or second-paragraph intros. These elements are critical to the flow and effectiveness of our content, but they can often pull focus from the creative, human-driven elements that make our work truly stand out. With the time-savings our AI tools provide, we can not only take on more content for our clients, but also hone in on vital content elements like the first paragraph to ensure it grabs the reader’s attention and connects with their needs.
The human element is, and always will be, at the heart of what we do. While AI helps us streamline processes, it’s our writer’s creative choices, nuanced StoryBranding, and deep understanding of our audience that make the final product resonate with readers. By automating these less creative tasks, we can spend more time on making our content both creative and impactful. It’s this balance that lets us deliver content that is both effective and authentic.
Tanner Mowery — Content Writer
As a professional content writer, you are expected to deliver high-quality, engaging content that simultaneously resonates with audiences and converts clicks into leads, all while often on a tight schedule. That’s where AI tools like ChatGPT and Grammarly come into play. Rather than viewing AI as a replacement for the invaluable skills of a human writer, we see it as a powerful supplement to the overall creative process. For me in particular, I find GPT is especially adept at generating outlines, giving me a head start on projects that otherwise may be tricky to jump into.
Even with this in mind, it’s important to note that it’s the in-house, not the AI, that adds the depth, insights, and distinctive voice that makes your content truly stand out. While AI may help streamline certain tasks and help break down the monotony of the workday, we know that delivering high-quality, personalized content requires human expertise and creativity. By leveraging our AI tools thoughtfully, Market My Market is able to maintain high standards, ensuring each piece we write is polished, relevant, and aligned with client goals and voices. This balance of technology and craft is what allows us to stay ahead as thought leaders in the industry.
Katie McLoughlin — Content Writer
As content writers, we pride ourselves on creating high-quality, customized content for our clients. However, we also understand AI technology is not going anywhere, so our team uses ChatGPT as a tool to help us reach our goals without compromising quality. When writing content, we use personalized GPTs tailored to every client’s preferences, allowing us to create perfectly tailored content while playing to ChatGPT’s strengths, like outlines, blog topics, and CTAs.
In addition to using AI as a tool for writing blogs and pages, the social team uses it to create copy. We created personalized GPTs specifically for our social media clients, using their personal preferences and vision for their platforms. These GPTs generate engaging captions that call social media users to action. This tool helps us maximize our time while still creating the customized content that makes us and our clients stand out.
Proudly Post Quality Content – Contact Market My Market to Boost Your Reach
At Market My Market, our content writers understand that leveraging AI tools when writing content is all about balance—maximizing efficiency while maintaining quality. Our team of experienced writers combines innovative AI technology with a human touch to deliver content that resonates with a targeted audience and aligns with a given brand’s voice. By allowing AI to play to its strengths, our writers can quickly produce compelling content and maximize conversions without sacrificing quality.
Whether you want to enhance your SEO or create content that genuinely engages readers, we at Market My Market can help you achieve your goals. When you work with us, you get content from those with in-house marketing experience. Let’s collaborate to bring your content strategy to the next level. Call us today at (800) 997-7336 or fill out our contact form to get started and schedule a discovery call!
