Should I Have an E-Newsletter?

We had a client recently asking us if it was worth the time and effort to arrange for a newsletter that was worthwhile.  The short answer is, yes it is almost beneficial if you have a mailing list.  Your newsletter isn’t going to be a game-changer, but it is going to be one of those […]

The Timeless Battle of Figuring Out What People Really Like

One of the first SEO guys I worked for instilled the virtue “Never build a website based on what you like”, which seems somewhat counter-intuitive, but you’ll never believe the the kind of stuff your potential clients really like. It often takes a lot of time, a lot of testing, and a lot of asking […]