5 SEO Tips I Learned Over Five Years of Being an SEO
Like many things in life, there is a sort of ‘law of diminishing returns’ when it comes to SEO (at least I feel). You will see a significant amount of progress if you focus in one area, like in-depth website analysis or adjustments to your PPC campaign. But you can overdo it – meticulous scrutiny […]
The Timeless Battle of Figuring Out What People Really Like
One of the first SEO guys I worked for instilled the virtue “Never build a website based on what you like”, which seems somewhat counter-intuitive, but you’ll never believe the the kind of stuff your potential clients really like. It often takes a lot of time, a lot of testing, and a lot of asking […]
A Few Things SEOs Say That I Cringe About…and Why
SEO and digital marketing isn’t a whimsical, idyllic, heavenly park where everyone is dancing around on clouds and wearing white hats preaching “Just write good content! Share it on social…ENGAGE…and everything is going to be OKKKK!!!” I’m sure that’s what your competitors want you to believe that have been ahead of you for a long […]
Knowing When to No Index, No Follow Pages
We have a good number of clients that ask us the same thing, in basically this fashion: “Hey I really like this page on this other website – can you just put it on our website”. Where I almost always respond, sure. At this point, you could really do one of two things: either […]
Five Reasons Legal Marketing is so Difficult
I’ve been doing tons of legal marketing for over ten years now and out of most industries, legal marketing is straight up difficult. There are many factors the contribute to this fact, so we’ll be going over in detail what truly makes this is a tough industry to stand out in unless you have the […]
Why People are Shopping for a Great Domain
In a world where you can now buy a (dot) basically anything (we’re looking at you .ninja) it may seem like we have a chance to really brand ourselves in any way imaginable. I’ve spoken to plenty of people about the prospect of buying domains like .marketing and .lawyer and just about everything in between, […]
6 Concepts to Know When Marketing Your Medical Practice
With healthcare’s increasing competition, those who stand above the rest in receiving new patients flaunt a particular set of traits that got them to where they are today. These doctors are the entrepreneurs who understand that working in medicine is a practical skill, while healthcare requires business skills. Knowing how to separate and recognize the […]
5 Easy Ways to Attract New Members to Your Fitness Center
Fitness is serious business in the United States, with over 36,000 centers nationwide and counting. Health clubs are booming, and fitness entrepreneurs have taken notice. The average fitness buff no longer needs to travel far to reach his local gym. It can be tough for a new trainee to choose which fitness center would be […]
