Thought Leadership

EP 180 – Chase Williams & Ryan Klein – How Law Firms Will Win in 2023 Part I The following interview has been transcribed for

EP 175 – Dan Brian – The Do’s & Don’ts of Digital Marketing Talking to a Director of Marketing working at an in-house brings me

EP 179 – Robert Ingalls – A Guide to Creating a Podcast for Your Firm The Legal Mastermind Podcast is fast approaching 200 podcasts.  By

When we hire a new team member, we want them to fulfill a gap or develop an opportunity for our business, or perhaps a little

Our conversation with Mr. Frans Johansson was somewhat of a seminal moment for us on the podcast.  We’ve had amazing speakers over the past 3

It’s a rigorous landscape of differentiation.  I’ve spoken at length about lawyer “differentiators” and the fact that they’re…well…oftentimes not very different.  That can be recalled

 “Non-lawyers” as a description of those in Operations, Business Development, Marketing, Finance, Account etc. etc. in a law firm doesn’t bother me.  For many law

In the nondigital world of advertising, tracking your ROI can be difficult. One method of tying offline marketing, such as a billboard, TV commercial or