Written by Market My Market’s content team, with contributions from Lindsay Bennett-Guido, Kimberly Osborn, and Tanner Mowery
Creating written work for a new client or project can be intimidating, especially when you want to deliver something polished and professional. But imagine you could write new content with more confidence and less worry. What if making content that resonates with your clients and also leaves you feeling proud is within your grasp?
Market My Market is constantly beginning work with new clients throughout the year, but we’re largely successful in creating content they approve of and appreciate. While it’s impossible to know every expectation immediately, we’ve developed a process that fosters collaboration and minimizes missteps. So how do we create quality content while also getting on the same page as our clients fairly quickly? By asking the right questions, gathering examples of past work, and aligning on expectations early, we’ve found ways to deliver quality content that earns approval and builds trust.
Lindsay Bennett-Guido — Content Specialist
Writing for a new client can be tricky, and it’s imperative to ensure the relationship starts on the right foot. As writers, we want to give clients peace of mind that we fully understand their brand, voice, and industry. Our writers and strategists conduct meticulous research to create content our clients can be proud to post on their websites. We not only scour their website to understand their tone and values, but also review reputable sources on dentistry, legal matters, and more so we can write with authority. These findings and client preferences are gathered in a virtual packet that informs every piece of content we write.
Beyond the writing process, each blog and page is reviewed by a quality assurance lead and SEO specialist to ensure the content is error-free and discoverable by the client’s target audience. We also welcome constructive client feedback so we can further tailor our content to their needs and preferences. Throughout the content creation process, we aim to communicate to clients that we share their goals and will personalize our approach to exceed their expectations.
Kimberly Osborn — Content Writer
Our first priority when writing for a new client is to understand their brand, audience, and goals. Each new client goes through a rigorous onboarding process that allows us to understand their tone, writing style, and the message they want to portray to their audience. Before we begin writing, our content strategists establish clear guidelines that ensure we craft content that aligns with our client’s voice and objectives. We also maintain open communication with our clients, seeking feedback to refine our writing so we can create compelling content that is tailored to their audience and drives engagement.
To maintain high-quality standards and avoid mistakes, each piece of content goes through a multi-step process that includes meticulous editing to catch grammatical errors and inaccuracies as well as SEO optimization to ensure our content is reaching the right audience. While search engine visibility is a top priority, we strive to create content that is both authentic and engaging. Our commitment to quality and attention to detail ensures each piece of content is high-level, aligns with the client’s goals, and drives meaningful engagement.
Tanner Mowery — Content Writer
When writing for a new client, every piece of content must align with their brand voice, industry nuances, and business goals. At Market My Market, we take a meticulous approach to ensure quality from the start. Before even a single word is written, our expert content strategists will dive into the client’s existing materials, competitor content, and tone preferences. This research phase allows us to craft messaging that feels authentic and on-brand while delivering value to the client’s target audience. We also maintain a detailed onboarding process, gathering insights directly from the client to understand their expectations, key services, and audience pain points.
Beyond research, our quality assurance process ensures that every piece of content meets both strategic and editorial standards. Every article goes through multiple layers of review, from in-depth editing for clarity and consistency to SEO optimization for search visibility. We also encourage ongoing client feedback, refining our approach based on their evolving needs. By prioritizing accuracy, engagement, and adherence to client guidelines, we are able to create content that not only resonates but also drives results.
Take Your Content to the Next Level With Personalized Strategies at Market My Market
At Market My Market, our team understands creating high-quality, customized content for a new client requires precision, research, an understanding of the brand’s voice, and clear communication. Therefore, we take a detailed approach to creating content, fostering collaboration, and ensuring every piece aligns with our client’s goals while avoiding mistakes. Our in-house experts work closely with new clients from the beginning to understand their goals, eliminate inconsistencies, and drive results.
When it comes to quality content, we don’t take shortcuts. Transparency and doing right by our clients are at the core of our services, so new clients always know what to expect and how the content we create can help them succeed. If you’re looking for top-notch, mistake-free, engaging content, contact us at (800) 997-7336 or fill out our contact form to get started.
